marketingez.com » david szetela http://marketingez.com             (no frills search marketing)... Tue, 13 Oct 2009 02:11:37 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 David Szetela Series – Secrets of Effective PPC http://marketingez.com/david-szetela-series-secrets-of-effective-ppc/ http://marketingez.com/david-szetela-series-secrets-of-effective-ppc/#comments Wed, 07 Oct 2009 03:23:51 +0000 admin http://marketingez.com/?p=40 Not sure where I saw this linked from, but be sure to check out these gems from David Szetela.  This talk was given a few months back to a group of “interactive gaming” affiliates (read online gambling) at a conference in Amsterdam.  Some great nuggets here, and David even touches on some greyhat and even blackhat PPC tactics (though to his credit, he really doesn’t recommend the blackhat tactics).  David also goes into a fair bit of detail on Google’s Conversion Optimizer, which is something we should all be paying close attention to as it’s obvious Google will be pushing this.

For whatever reason these videos only have like 100 views at the time of this writing..  A rare gem, check them out!

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